The word "Akshaya" means imperishable or eternal -
that which never diminishes. Initiations made or valuables bought on this day
are considered to bring success or good fortune. Buying gold is a popular
activity on Akshaya Tritiya, as it is the ultimate symbol of wealth and
prosperity. Gold and gold jewelry bought and worn on this day signify never
diminishing good fortune. Indians celebrate weddings, begin new business
ventures, and even plan long journeys on this day.
Akshaya Tritiya falls on the third day of the bright half of Vaishakh month (April-May), when the Sun and Moon are in exaltation; they are simultaneously at their peak of brightness, which happens only once every year.
The legend is that any venture initiated on the auspicious day of
Akshaya Tritiya continues to grow and bring prosperity. Hence, new ventures,
like starting a business, construction etc. is initiated on Akshaya Tritiya.
The day of Akshaya Tritiya in India has been traditionally
considered very auspicious for purchasing gold, silver, ornaments, precious stones, real estate and other long
term assets. In fact , it is widely believed that any new venture or asset
creation initiated on this day will bring in good luck, growth and prosperity. It is therefore no surprise that,
new business ventures, purchase of electronic goods and precious metals with
gold in particular, ground breaking for construction etc take place in a big
way across the country on the occasion of Akshaya Tritiya.
What
gold to buy is important and whatever form of gold you prefer and for whatever
reason, you are likely to be happy to increase your assets and put your value
in something more substantial than paper money.
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