This is a preview of my upcoming free MakeUseOf guide, a full manual of everything you need to know about blog monetization, due for release in a few months time (just as soon as I get around to actually finishing it!).
Banner Advertising
The most common form of website monetization today, online ads have never had a particular good public perception: from malicious Javascript injection to autoplaying videos, content-blocking popups and user activity tracking – many users are turning to Adblock plugins to declutter their web experience. Large ad networks such as Google Adsense are very easy to implement, and produce a pretty reliable income proportional to the number of visitors. If you’d like more control over your ads though – ensuring only relevant content is shown to your readers – the BuySellAds network is perfect for bloggers.
As well as being able to approve every ad before it’s displayed, and set your own pricing strategies (a fixed monthly cost, or traditional pay-per-click), you will also have the benefit of being listed in the directory from which advertisers can choose appropriate sites. The end result – content appropriate ads that users won’t feel the need to block.
Affiliate Marketing
Affiliate marketing refers to the practice of linking to products or services in exchange for a small kickback when users purchase or sign up, through you. Typically it involves using a trackable customised link, and some programs such as Amazon will even place a cookie on the user’s browser for a certain number of days, so that you will be paid even if the purchase isn’t immediate or the user goes on to purchase additional items than the one you specifically linked to.
While this sounds like easy money, the truth is that affiliate marketing is very difficult. If you’d like to learn more, Matt wrote this informative article on the topic.
Donations & Flattr
Flattr is an easy way to accept micropayment type donations without having to ask for users payment details. The Flattr button is placed in a similar way to a Facebook Like or Tweet button; subscribers to the Flattr service contribute a self determined amount to their Flattr account each month. As they go about their Internet travels, they click the Flattr button for sites or articles they have appreciated; then at the end of the month their funds are divided up equally to all the sites they “flattered”.
Given that the number of Flattr users is still quite small and the amount given from a single Flattr is likely to be less than a dollar anyway, you shouldn’t expect to make a huge amount with this. Still, if you’re the type of blogger producing content that users are vocal about thanking you for, it can’t hurt to add just another button to your social icons at the bottom of every post, and it may at least pay for your hosting. It also has the added advantage of being non-intrusive, and AdBlock users may actually seek out Flattr buttons to reward sites they enjoy.
Sponsored Blogging
Entry requirements are strict, but sponsored blogging platforms such as SocialSpark allow influential bloggers to receive free gadgets and goods in exchange for positive reviews, as well as the basic paid blog post. You have to actually write the review of course, typically contain a certain number of keywords and links, but the advertisers pay reliably and you can expect anywhere from $5-$50 per post. Blogs with a higher PageRank and greater traffic garner the best offers, naturally.
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