If you're signed into your Google Account when you visit the Ads Preferences Manager, you can bock an advertiser. The Ads Preferences Manager is a Google site where you can manage settings associated with the ads you see. By visiting this page, you'll see an explanation on why you see specific ads and a list of interests that Google associates with you that can affect the ads you see on websites that have partnered with AdWords.
If you choose to block an advertiser while you're signed in to your Google Account, you'll no longer see ads that link to that advertiser's website, whether you're on Google search or Gmail. You can unblock the advertiser at any time, and are allowed to block up to 500 advertisers.
If, however, you're not signed into your Google Account, you'll still see some information associated with the computer's Web browser, Google says. In this case, though, the ads will be customized to a particular computer rather than to a personal account.
How to Opt Out of Google's Personalized Ads
If you don't want to see personalized ads from Google, you can opt out at any time. After opting out, you'll still see relevant ads, but Google won't use additional information to personalize those ads on Google search and Gmail.
Also, by opting out via the Ads Preferences page, you'll no longer be able to block specific advertisers, and your block list will be deleted.
Note, however, that by staying opted-in to the personalized Google ads, Google says that it will show you fewer, but more relevant ads. "On the Ads Preferences Manager, you can see that on average, people who choose to get personalized ads click more ads but see less overall," Google says. "We calculate the statistics every month, using aggregate data from the prior three months in your location."
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