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The word "Akshaya" means imperishable or eternal - that which never diminishes. Initiations made or valuables bought on this day are considered to bring success or good fortune. Buying gold is a popular activity on Akshaya Tritiya, as it is the ultimate symbol of wealth and prosperity. Gold and gold jewelry bought and worn on this day signify never diminishing good fortune. Indians celebrate weddings, begin new business ventures, and even plan long journeys on this day.



Akshaya Tritiya falls on the third day of the bright half of Vaishakh month (April-May), when the Sun and Moon are in exaltation; they are simultaneously at their peak of brightness, which happens only once every year.

The legend is that any venture initiated on the auspicious day of Akshaya Tritiya continues to grow and bring prosperity. Hence, new ventures, like starting a business, construction etc. is initiated on Akshaya Tritiya.

The day of Akshaya Tritiya in India has been traditionally considered very auspicious for purchasing gold, silver, ornaments,  precious stones, real estate and other long term assets. In fact , it is widely believed that any new venture or asset creation initiated on this day will bring in good luck, growth and  prosperity. It is therefore no surprise that, new business ventures, purchase of electronic goods and precious metals with gold in particular, ground breaking for construction etc take place in a big way across the country on the occasion of Akshaya Tritiya.

What gold to buy is important and whatever form of gold you prefer and for whatever reason, you are likely to be happy to increase your assets and put your value in something more substantial than paper money.


With a whole bunch of new ICS-based phones and tablets launching, existing gadgets are getting massive price cuts, making it a great time to loosen those purse strings. It’s now HTC’s turn to make things a bit more interesting. They have just slashed the prices of three of their popular phones, well, at least Saholic have, so we assume Flipkart and Letsbuy to follow suit as well. The Incredible S has been an excellent Android phone for around 24K, for a while now and today, it’s down to just Rs.20,020, which makes it much better value, as compared to the Galaxy S Plus. 

The second phone to drop in price is the Desire S, which now retails for just Rs.18,839. This will go on to compete with the Sony Ericsson Neo V as they share similar specifications as well. Finally, the big one, HTC’s Sensation now sits at a very attractive Rs.22,000, which straightaway makes it more appealing than Motorola’s Atrix 2. 

This sudden drop in price of these phones only mean one thing – the ‘One series’ is coming, and it’s coming very soon. By slashing the prices of these phone, HTC now have room to drop the price of the Sensation XE, XL and the Evo 3D, while also getting rid of any surplus stock they may have. They also plan to roll out ICS or Android 4.0 for these handsets as well in the coming months, so they aren’t exactly outdated, yet. 


The Incredible S and the Desire S remain two of our favourite Androids from HTC and this new pricing and a pending ICS update has just given them new life. The Sensation didn’t exactly bowl us over when we reviewed it, but a dual-core phone at 22K with a aluminium chassis is really hard to beat. All these phones are available right now on Saholic, so head on to the above links to check them out. If this price cut has come from HTC, then you can expect Flipkart and Letsbuy to also slash their prices, while it will be a little longer till all retail channels revise their prices.