Tag: adsense, google adsense, earning from adsense, how to adsense, best type adsense, adsense placing, html code adesense

ustom channels allow you to track the performance of specific groups of ad units. You design your own custom channels and use them to view performance of ad units in ways that are meaningful to you.

There are two types of channels:

1. URL Channels

URL channels allow you track the Adsense performance under a specific URL. The URL could of an entire domain or subdomain or directory or even a specific page. The beauty of this is not you don't need to do any thing on the website side. Google automatically reports the Adsense performance with the URL. This is usful when you want to assess the overall performance of all pages under specific sections of your site.

For understanding this consider the following example provided by Google:

·         example.com track all pages across all subdomains

·         sports.example.com track only pages across the 'sports' subdomain

·         sports.example.com/widgets track all pages below a specific directory

·         sports.example.com/index.html track a specific page

2. Custom Channels

Custom Channels allows you to track the performance of a particular ad or group of Ads that you have generated, by placing a channel id all those Ads that you want to group and track.

With these channels the id for the particular channel you create is included in the actual Adsense ad code that you generate. Every ad that you include this code in, will report its performance under that particular channel even if they are different format sizes or appear on different pages or different websites.

Viewing reports for custom channels

Since you've created a custom channel to track the performance of specific ad units, it's important to know how to view a custom channel report.

1. Sign in to your account.
2. Visit the Performance reports tab.
3. From the sidebar, select Custom channel.
4. Click a custom channel in the table to view more detailed statistics.
5. You can also select from the View dropdown above the table to segment your channel.

Google is taking active part in detecting and combating Click fraud as this is important to keep the advertisers happy. Their AdWords program is reportedly generating around 95% of its revenue, and the success of the programs rests on providing a profitable ROI for its advertisers. The truth is that the battle is still mostly led privately. One just has to keep his eyes wide open and be the watchdog of the way his or her advertising activity performs. This constitutes an inconvenient for many advertisers as well as for publishers, who think their job would be to ensure quality content for their sites and not waste time sniffing around and keeping their eyes on the stats, thinking it's Googles job to ensure click safety. They have taken steps in the direction of protecting advertisers, it has a quite complex monitoring system (analyzing a multitude of parameters beyond CTR) that uses both engineering systems and human analysis and they are on continuous activity of upgrading their detection mechanisms to combat fraudulent activity. Last year, they have also improved their smart pricing system, so as to charge the advertiser in accordance with the analysis of the probability of a click converting or not. Once an invalid activity tracked this is what Google does: Advertisers are not charged for clicks or impressions that were identified as fraudulent. Or refunds are made if the case. Publishers are not judged starting from the assumption of innocence and are severely penalized without much debate: AdSense™ account dismantled. They give no guarantee for the possibility of account reinstatement although they state their opening for discussion, considering the possibility of sabotage.

Customizing Adsense Ads for better performance mainly involves choosing three aspects:

Ad Color:

By properly chosing the colors you use with your ads to match the theam of the over all website, it is possible to make the ads appear as an integral part of the website and less like Ads. This improves the chance of a visitor clicking on those.

The five parts of the ad which you can change the color on are:

• The border color of the ad

• The background color of the ad

• The link color of the ad

• The url color of the ad

• The text color of the ad

• By not choosing a border, that means the border color should be the same as the page background color

• By choosing the Ad background color the same as the page background color

• And choosing the text, url and link color in such a way to suit the existing colors used on the page.

• Leaderboards and Banners are horizontal formats and are suitable to place on headers and footers.

• On the verticle sections like left and right nav bars, you may use narrow or wide skyscrapers

• When you want to places ads around or within the main content of the page, choose Buttons, Squares and Rectangles.

It is hard to generalize what colors should you use. The generally agreed theory is that the Ads should blend with the overall theame of the site and should compliment the content. You can bleand the Ads with the rest of the content:

Ad Format

Depending on where you want to place your Ads you choose the Ad Format. 

General guidelines of using these Ad formats.

Best style is determined based on how it fits best on your page. Using formats that have been very popular and overused (like banners and classic skyscrapers with a border) may not work very well in most cases as they tend to be ignored because they are instantly recognized as ads. Integrating them into the content gives good results.

Sometimes choosing image ads may work well and compliment your site if your site is purly content based with minimum graphics.

Borders

The commonly agreed recommendation is to not use borders. This means you should choose border color as the same as page background color. A border seems to act like a separator between the Ads and the content which is not a good thing in most cases.

Things to do for increasing Traffic: Keyword Optimization: Keyword optimization is an important task you have to do to make your content searchable for your keywords on search engines. For more information about keyword optimization see the article: Optimizing Keywords for Adsense Building Links with similar sites: More people are likely to find you more easily on other sites and such links can increase your Page Rank, and increase the sites popularity on search results. So this helps in two ways. Provide good, relevant content that keeps your visitor interested. Maintaining high targeted traffic means not adding just anything to your web site, but focus on your particular niche of interest. Update frequently, give readers reasons to come back.  Promoting your site by means of a Pay-Per-Click is probably the most effective way to increase targeted traffic. Visitors coming from PPC Ads are usually highly targeted. But this must be done very carfully and scientifically. You should not pay more per click to Google than a visitor is worth. Focus on clean and appealing site design. You should organize your content and make is easy for users to find the content they need. This is a great way to increase the number of impressions. One other good way is to write articles for Article Sites such as ArticleCity, eZineArticles etc. This is a good way to get one-way links to your site. Spread the word about your site. Participate in related groups and forums. Show to the community that you are indeed an expert in the niche of your site. This gives credibility.

Webmasters have very diverse views on how to increase CTR. It largely depends upon the the quality of its content, keywords you are targeting, design and layout of your website, placement of AdSense ads, page optimization and various other factors. Generally, AdSense blocks wrapped between the quality content works the best. For the websites having poor quality content, placing the Ads before the start of the content works best. Quality Comtent:  If you develop a poor quality content website, even if you have high CTR and clicks, you will be getting low priced ads and also nobody will like to add your url to their favorites. But if you have quality content, that keeps the visitors glued, even if you get a little low CTR (not that you will), but you will be getting high priced ads and regular visitors, too. So the bottom is concentrate on providing quality content that provides value to your visitors. For Adsense, quality content is the king. Proper Ad Positioning: Proper positioning of ads on your website has direct impact on your CTR. Change the location of the ads and watch changes in your CTR regularly. Try to locate the area of the page where the focus of the visitor can be. Generally, AdSense ads near the quality content or other crucial areas like navigation bar tend to perform better. But it really depends upon the keywords you are targeting, and the traffic you have.  Right Ad Formats: As the Google engineers say, more user friendly ads, more widespread tend to do better than towers and others. But you have to decide what work best for you based on your site layout, design etc.  Right Ad Colors: The colors you use for your Adsense Ad Units also affects the CTR. As a rule you have to use those color that will make the Ads look like an integral part of your content. Blend in colors are often recommended.