Q: Do you think blogs are influential in building community – in other words, if you build it, will they come?

A: Blogs as a hub surrounded by spokes of social participation are excellent for building community

A: The key is to empathize with what motivates people to discovery, engage & share content. Mesh that insight with your editorial & promotion

A: Great content isn’t great unless people read and share it. Blogs must promote content to grow community.

Q: How do you determine the niche solution your market needs to develop “go to” resources for that solution?

A: Developing resources for niche solutions can start by understanding audience pain points. Know your customer & make things that help them.

A: Monitor popular niche content in your category to see what topics are not being covered, problems not addressed, then make & solve for your niche.

A: Create a resource that you would want to use yourself & others will want to use it too. Be editorial not self promotional.

A: Niche list blog post resource example: 25 Women Who Rock Social Media (4,291 RTs)

A: Niche list blog post resource example: 22 Social Media Marketing Management Tools(2,599 RTs)

Q: A keyword glossary and editorial plan keep content on track, but does it create community?

A: Re: keywords and community – why make it hard for interested people to find your content?

A: Search keywords & social topics data come from real behaviors & conversations. They inspire editorial that resonates with readers & search engines alike

A: Bloggers writing purely for self expression with no monetization goals don’t need to bother with keyword glossaries and editorial plans

A: If bloggers have commercial & business accountability, then empathizing with desired audiences by creating editorial that speaks their language is good business

A: Two useful resources: SEO or Social for business blogging? & Dynamic Duo of Business Blog Marketing: Optimize & Socialize

Q: Is it better to gather a community on social media and drive to your blog or directly on your blog itself?

A: Where you gather community depends where they want to gather. Understand customers, implement & promote content accordingly. Adjust.

A: A hub and spoke mode allows both blog community & off blog community in social channels. Spoke communities help promote blog content.

Q: What other tips do you have for driving blog traffic/readership?

A: Create content people can’t find anywhere else

A Tips: Create comprehensive collections of resources – unique

A: Give to get. Praise others, give kudos and recognize others in your industry. Never underestimate the power of ego.

A: Engage – ask questions, respond quickly and qualitatively. Engage off your blog too – 10 min a day, every day

Q: What are some ways we can make their blogs more interactive for readers?

A: Interactions with blogs starts with interesting content. Empathize with audience interests, prompt them with ?s. Ask!

A: Collect the best comments and curate that into blog content. Spend time on other blogs too. 5-10 min a day.

A: Surface participation to recognize those who display desirable interaction behaviors. eg top commenters, top shares, etc

Q: What is the best way to go about sourcing user generated content?

A: To be efficient, I maintain 10-20 blog posts in development & add to them a few min at a time

A: As mentioned, guest posts work well. Create contests where content contribution is an outcome. Recognize “winners”.

A: Ask questions on social channels like LinkedIn, Twitter, Facebook or G+ & compile the answers. Make it easy to answer.

Q: What is a good way to attract industry influentials to guest post on a blog?

A: Make valuable comments on their blogs, RT their tweets, get on the radar. Build your credibility & what you stand for.

A: Industry influentials tend to be BZ so make it EZ to contribute. If a guest post won’t work, offer an email interview.

A: Try asking 10 thought leaders 1 easy question and compile that into 1 post. Follow up with a guest post offer.
Q: Should you respond to all comments on your blog or only questions?
A: Responding to comments depends on opportunity to create value. Questions need answering. Adding to statements OK too.
A: I don’t think you need to reply to every “great post, thanks” comment, no. But when opportunity for opinion arises, take it.

Q: Do you find there is a difference in engagement if you ask more questions in your blog posts?

A: Asking questions does inspire more feedback in the comments – but only if natural & genuine vs. “gimmick”

A: A history of asking & answering questions with your blog community will create momentum, an expectation of conversation

Q: How can I get more social shares on my blog posts?

A: Make interesting content (defined by readers not just you), optimize for social share, promote it & shares will come.

A: It’s also worth asking “why” you want more social shares. Make a distinction between quantity (social proof) & quality.

Q: What types of posts typically get the most re-shares, comments, traffic, etc.

A: Reshares, comments, traffic are all different KPIs (key performance indicators) There’s no blanket “type” that hits all.

A: Start w/ content that solves a problem for readers, resonates with interests, trends & that’s easy to share.

A: People will rally around decisiveness, so take a stand. Be a leader on key points & your blog will attract shares & attention



Basically the new Google Adsense interface has to be simple and easy to use. The term Simple is referring to simple to understand how much money publisher make and the distribution of money make on each and every blog or website. The titles and phrases use need to be simple to understand. It needs to be simple and direct without having to refer the help section.

Difference between Google Adsense Old Interface or New Interface or we can say Adsense New Interface vs Old Interface.




1. CPC Feature
In the new Adsense Interface you can also know what rates are you getting on each click. As CPC stands for Cost Per Click, it is the full form. In this feature your Google Account will tell you that what amount of revenue are you getting on each click in your Google Ads.

2. Unique Customer ID
Google has also started giving unique customer id (CID) to each publisher. Before, it Google was giving a Publisher ID to each Adsense account holeder, but now besides PID each publisher will be having a CID too. You can watch it in the Account Settings of your adsense account.

3. Hold Your Payment
Now, with the help of new Adsense Interface you can put your monthly payment on hold according to your wish. For e.g. you want to put your Adsense account income this payment on hold, then you can easily do it with the help of the feature which are provided to your by the Google Adsense.

https://www.google.com/adsense/v3/app#paymentSelfHold

This page is will help you in holding your payment. This work as a threshold. It will hold you payment until you dont allow it to release.

 

4. Sites Restriction Feature
In this feature you can authorize the websites according to your choice on which you want to run the Adsense account� advertisements. You can set the authorization of the websites if you want that only one website should run the adsense ads of your account then submit the domain name of that website in the box of authorization of your website. After, this process only this website will be able to get show your ads. Besides it, not any other website will be able to display your advertisement. This feature is available in your Account Settings.

5. Default Ad Display Preferences

You will also be having a feature to set or change the showing preferences of your account ads. By this method, when you will generate a code then by default your website will show default ads which has been set by you in the preferences option in Account Settings.

6. Change Country In Profile
As far as I know in the old interface the feature was not available. You were allowed to edit the address but the country in your Adsense profile. But, in the new Adsense interface you can also change the Country name, in the Account Settings option Google allows you to edit the country name of your Adsense profile.

7. Predefined Ad Styles
When you are trying to create a new add unit you will get another new feature that in which you will get pre defined ad styles for your adsense account .By default there will be five ad styles but you can also create your own style and save it as a predefined style.

8. Admob Registration
Adsense for mobile is also providing a feature of registration in Admob.com. This is also an affiliate program for advertisement related to your mobile applications.

9. Adsense For Games
If you are a creater, publisher or developer of a game. Then this feature is a very important feature for you. As you can also earn through this program. If people are playing your game, then you will be paid by Google for advertisement.

10. Adsense for Video
Adsense for video is an another great feature which I have seen in the new Google Adsense interface. Google can also provide code for the publisher who are running video streaming related website to earn revenue through Adsense for videos.

11. Performance Chart
The new performance chart of Google Adsense is awesome in the new Adsence interface. As it is having all the qualities. The way of graphical representation of the report is outstanding.

Publishers most definitely apply Google Adsense on more than just one single blog or website. In this case, a lot of ads cannot be block because publishers who own lots of blogs or websites cover almost every category. Blocking one advertisement might just cut off a potential earning of a specific blog or website.


Power Naps:

Researchers have found in recent years that the human body requires only as much sleep as the brain will allow it. In other words, so long as the brain is functioning at full capacity, there’s no great requirement for sleep. The big thing is that the brain needs a rest every now and then, and apparently, the brain can refresh itself and go on “like with a full tank of gas” with just a short, 20-minute power nap.
These short 20-minute power naps for people who are really engrossed in their work, almost always provide a fresh burst of new ideas and energy. They tend to eliminate the need for caffeine boosts during the workday. And, they guarantee a reserve of energy so that the working day isn’t followed by an evening in which he falls asleep on the couch watching TV or at a social event.
Here’s what you need to know about the benefits of sleep and how a power nap can help you:
1. Less stress.
Curling up in a sunny patch on the floor or even lying your head down on your desk for a quick snooze brings relaxation. Research found that stress hormone levels were lower in those who took stress-reducing actions such as napping. Take a break each day from the stresses and reduce your risks, find a quiet, comfortable spot and take a nap. Even a short power nap can leave you feeling refreshed, renewed, and more focused.
2. Increased alertness and productivity.
If you have the opportunity for a power nap, particularly after a poor night of sleep, by all means, take one. You will feel more alert and energetic afterwards, and once rested after your mid-afternoon nap, your mood, efficiency, and alertness level will improve greatly. Scientists have even proven that taking a 20-minute nap approximately eight hours after you have awaken will do more for your stamina than sleeping another 20 minutes in the morning. Of course when you first come out of your afternoon nap, you will feel a bit groggy for around ten minutes, but once your decline in motor dexterity dissipates, you will reap the rewards of being well rested and ready to go for the rest of the day.
3. Improved memory and learning.
Naps aren’t just for the very young, old, and sluggish. Daytime dozing may enhance a person’s capacity to learn certain tasks. That, at least, is the eye-opening implication of a new study in which college students were challenged to detect subtle changes in an image during four different test sessions on the same day.
Participants improved on the task throughout the first session. The students’ speed and accuracy then leveled off during the second session. The scores of the participants who didn’t nap declined throughout the final two sessions. In contrast, volunteers who took a 20-minute power nap after completing the second practice session showed no ensuing performance dips. What’s more, 1-hour power nappers responded progressively faster and more accurately in the third and fourth sessions. It looks like napping may protect brain circuits from overuse until those neurons can consolidate what’s been learned about a procedure.
4. Good for the heart.
Taking 40 winks in the middle of the day may reduce the risk of death from heart disease, particularly in young healthy men, say researchers. They studied 23,681 individuals living in Greece who had no history of coronary heart disease, stroke or cancer when they first volunteered, and found that those who took a 30-minute siesta at least three times a week had a 37% lower risk of heart-related death. The researchers took into account ill health, age, and whether people were physically active. So go ahead and nap — a short daily snooze might ward off a heart attack later in life. It is known that countries where siestas are common tend to have lower levels of heart disease.
5. Increased cognitive functioning.
In a recent study, researchers at NASA showed that a 30-minute power nap increased cognitive faculties by approximately 40 percent! Tests carried out on one thousand volunteers proved that those who continued working without rest, made lower scores in intelligence tests like the IQ test. More importantly, their capacities to work and memorize decreased in comparison to those who napped after lunch.
In concordance with NASA’s work, biology students at Berkeley determined that the nap must be short in order to produce maximum effectiveness. Over forty five minutes, the beneficial effects of napping disappear and it is therefore suggested to take a fifteen to thirty five minute “power nap”. This is the time necessary for the organism to rest and enables brain neurons to recuperate.
6. Get motivated to exercise.
Sufficient sleep and naps help motivate exercise. Some 28 percent of adolescents say they are too tired to exercise, due to sleep. As adults, let’s not let tiredness ruin our jogs. You’re guaranteed to run longer, faster, more efficiently and mindfully when your body has it’s required amount of zzzz’s. So, store-up, shore-up and build-up your energy reserve with a power nap. It’s easy (free!) and proven effective.

7. Boost your creativity.
Rest and relaxation isn’t only vital to your health — it might also make you a more creative person. People tend to be more imaginative after a good night’s sleep. Other experts agree that taking a nap or stepping away from a problem or project refreshes the mind and could lead to better ideas later. Power napping allows your brain to create the loose associations necessary for creative insight and opens the way for a fresh burst of new ideas. So if you feel stuck, then you might want to take a nap. Return to the problem after diverting your attention for a while. The best part is that there’s no need to feel guilty, because taking some “me time,” in this case, could help your business in the long run.
8. Make up for midnight tossing and turning.
Some of the most recent research suggests that a bad night’s sleep can stress the body as well as the mind. One such study, suggests that missing sleep throws the body’s metabolism off kilter. Scientists at the University of Chicago studied physical changes in 11 young men who slept four hours per night for six nights in a row. They found that sleep deprivation seemed to trigger a diabetes-like condition, harmed hormone production, and interfered with the ability to use carbohydrates.
According to some studies, power napping is clearly beneficial to someone who is a normal sleeper but who is getting insufficient sleep at night. Researchers still don’t understand the underlying neurobiology, but it looks like sleep time is cumulative. They compared the alertness of people who slept eight hours a night to that of people who slept less but took a nap during the day. Both groups were equivalent.
9. Protect yourself from sleepiness.
Scientists had also found benefits in the “prophylactic” nap for people who have to stay up late. It can protect you from sleepiness. If you have to be up all night, a two-hour or a four-hour nap does provide additional alertness the next day. Research conducted by NASA produced similar results. Naps are clearly useful for some people, including shift workers, students, and anyone doing long-haul work, such as pilots on transcontinental runs.
10. Better health.
Napping in general benefits heart functioning, hormonal maintenance, and cell repair, says Dr. Sara Mednick who is at the forefront of napping research. A power nap, says Mednick, simply maximizes these benefits by getting the sleeper into and out of rejuvenating sleep as fast as possible.