The new Mobile Fusion
software, first announced in November, is a recognition by RIM of a growing
preference by many users inside big corporations and government to access
professional communications over their personal devices, often the Apple iPhone
or iPad, or devices running Google's Android.
RIM, which long
dominated the so-called enterprise market, has watched the BlackBerry's market
share steadily erode in recent years. Unable to arrest the trend, the company
now aims to generate a fresh revenue stream from it. Mobile Fusion will cost
$99 per user to license and $4 per user a month, with discounts available for
bulk orders.
In a second announcement
on Tuesday that highlights RIM's eroding market position, it said its PlayBook
tablet now boasts 15,000 applications - still just a tiny fraction of the
number available on the iPad. One of the biggest complaints about RIM's
products is the dearth of content and applications.
A recent survey from
Appcelerator and IDC showed less than 16 percent of developers were "very
interested" in
creating programs for RIM, compared with 90 percent for Apple and 80 percent
for Android.
The Canadian company has
sought to win over developers, and it claimed the figure announced on Tuesday
was evidence of growth. RIM has more than 70,000 apps in its App World store
for either BlackBerry phones or the PlayBook tablet, which compares with
200,000 iPad apps, and half a million for the iPhone.
The BlackBerry has
appealed to big organizations because of the water-tight security afforded by
the enterprise network. It enables businesses to control access by setting
password rules, blocking or pushing access to certain applications and remotely
wiping lost or stolen devices.
But that appeal has
started to fade. As rival devices have grown in popularity, in part because of
the wealth of apps available for them, companies have started to hire
third-party management services from the likes of Good Technology and Mobile
Iron to replicate the features of RIM's enterprise network. Fusion is largely
RIM's response to that reality.
Source: Reuters
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Tag: latest gadget, Mobile review, Latest mobile, iPhone, Nokia, Blackberry, Samsung mobile, latest technology, computer & electronics