Must see: Quaint Amul ads in 2012

Amul, India's number 1 brand, also scores high on its witty, rib-tickling advertisements that like wine just keep getting better with time. The company has been running its popular advertising campaign since 1966, taking fond potshots at the nation's political, social, sporting and filmy arenas. For decades, the cute Amul girl has entertained us with her one-liners. She laughed with us, cried with us and been there through every defeat and triumphs. Here's a look at some of the most telling advertisements in the first four months of 2012:

 

April 2012: Amul girl's take on the fire in a signal cabin on the Central Railway in which Mumbai faced a harrowing time with millions of commuters getting affected by it.

 

  April 2012: Bollywood star Shah Rukh Khan was detained at New York airport as he arrived to visit Yale University, where he was honoured as a Chubb Fellow.

 

  April 2012: An issue a day keeps boredom at bay - this could well be the guiding principle of West Bengal Chief Minister Mamata Banerjee these days. How else does one explain her government regularly dishing out controversies on a platter to her political opponents? This time it was the cartoon controversy.