Hollywood was originally an area called
Hollywood land and the sign was put up by Harry Chandler, in 1923, to
advertise.
It cost him $21,000 to put it up and he
thought it would be temporary and it was built to last 18 months or so.
There were 4000 20-watt light bulbs installed
to illuminate the sign in 1939 and a caretaker was hired to maintain the sign.
The letters L, A, N, and D, were removed in
1949 and the sign has stayed that way ever since.
When the sign started showing its age in
1978, Hugh Hefner held an auction for people to sponsor a letter.
Some famous people who sponsored a letter
include Gene Autry who sponsored the L, Paul Williams who sponsored the W, and
Alice Cooper who sponsored the O.
The Hollywood Sign Trust was set up in 1995
to take care of the Hollywood sign.
The official borders were set in 2006 and on
the south it is bordered by Melrose Avenue and Las Palmas on the north.
To the east is Western Avenue and to the west
is West Hollywood and Beverly Hills.
The first movie ever made was In Old
California in 1910 and the first one that was made in a permanent Hollywood
studio was The Squaw Man in 1914.
By 1935, Columbia Pictures,
Metro-Goldwyn-Mayer, Paramount Pictures, 20th-Century Fox, and Warner Brothers
were all in full production as was the Golden Age of Hollywood.
Some of the famous movie stars of the Golden
Age included Ingrid Bergman, Humphrey Bogart, Bette Davis, Clark Gable, Judy
Garland, Cary Grant, and Spencer Tracy.
Some of the best movies were Casablanca,
Citizen Kane, and It’s a Wonderful Life.
The motion picture studios owned theatres all
over the country and showed their movies with their stars in them.
The end of the Golden Age came when the
Supreme Court said they could no longer own theatres that showed only their
films.
The 1950s saw the introduction of 3-D but it
was a passing fad.
In the 1960s, television made its way into
homes and movie attendance dropped off sharply.
The blockbuster movie was born in the 1970s
and the studios started increasing revenue with related products, national
advertising, releasing movies at many theatres at the same time, and sequels.
The biggest blockbusters of this time were
Star Wars and Jaws.
Innovative movie producers included Steven
Spielburg, George Lucas, Francis Ford Coppola, and William Friedkin.
From the 1980s and forward, the biggest
changes in movie making has been digital and computer technology and of course,
they make fantastic special effects.
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